Alcopop Market Overview:
The Alcopop Market is projected to reach a market size of 4.6 billion by 2027, growing at a significant CAGR of 5.6% during the forecast period from 2020 to 2027.
Alcopops are flavored malt beverages, which are sweet and carbonated drinks with low alcohol content. Globally, alcopops with a beer and vodka base are in huge demand which is driving the introduction of new products under is category. Majority of alcopops are sold in the form of cans, bottles and pouches. Growing acceptance of alcopops among youth in developed countries, especially in the U.S. and U.K., is supporting the market growth. Increased shelf space for single serving alcoholic beverages in store-based distribution channels has boosted the sales of alcopops.
Alcopop Market – Segmentation:
The segmental revision of the Alcopop Market has been segmented based on packaging type, distribution channel, base type, and region.
Based on distribution channels, the alcopop market has been segmented into store-based and non-store-based.
Based on type, the alcopop market has been segmented into rum, vodka, beer, whiskey, and others.
Based on packaging type, the alcopop market has been segmented into cans, bottles, and others.
Based on the regions, the alcopop market has been segmented into Europe, North America, Asia Pacific, and the other noteworthy regions.
The long-term development in the market is estimated to follow the pattern of a staggered pace rather than a continuous development plan. The companies in the market are observed as being more cautious in their long-term forecasting while accounting for unprecedented factors. The demand curves and growth pace are not estimated to pick up immediately and will require the presence of several key factors that can boost the sentiment in the global market. The reinforcement in the delivery chains is likely to enforce an optimistic effect on the market. The dynamic elements in the market are estimated to contribute to the development process extensively. The competition in the market, though pronounced, is estimated to create a conducive outlook for the market. The investments in the market are also estimated to gain traction at a steady pace in the foreseeable future. Government backing is estimated to have a more important role in building the economy, and this is estimated to be extended to the development of this market as well.
The notable companies in the alcopop market are Asahi Group Holdings, Ltd. (Japan), Pernod Ricard SA (France), Suntory Holdings Limited (Japan), Bacardi Limited (UK), Molson Coors Brewing Company (US), Halewood International Limited (UK), Mike’s Hard Lemonade Co. (US), Anheuser-Busch InBev SA/NV (Belgium), The Miller Brewing Company (US), United Brands Company, Inc. (US), Phusion Projects, LLC. (US) , Bass Brewery (UK), The Brown-Forman Corporation (US), and Pabst Brewing Company (US) are some of the key players.
Alcopop Market – Detailed Regional Analysis:
The regional examination of the Alcopop market has been conducted on the basis of regions such as Europe, North America, Asia Pacific, and the other noteworthy regions. The North American alcopop market is anticipated to govern the market in the forecast period. The national market of the US is the major sector in this region for the development of the alcopop market. The incidence of major functioning players in this region and the overview of additional youth-oriented product variants is significantly improving the evolution of the alcopop market in this region. The European alcopop market also holds an important segment in the alcopop market on a global scale. The developing acceptance of the product amongst the younger audience is motivating the advance of the alcopop market. Though, the Asia Pacific regional alcopop market is perceived to be a beneficial market for the development of the alcopop market. The launch of these products in the untouched markets is compelling the advance of the alcopop market in this region.
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