DON’T: Be a needy person.
Don’t urge your Facebook friends to “like” your page every week, or implore your Twitter followers to “please retweet.” It’s fine to inform your personal account followers that you have business pages and what they may expect if they follow you. However, plan beforehand. You can still complete those duties, but it’s better to do so by creating useful, shareable content.
DON’T: Spam people.
It’s fine to retweet, like, comment, post, and share, but everything should be done in moderation. Nobody wants a single account to dominate their social media feeds. Don’t join 20 LinkedIn groups and publish the identical self-promotional message in each one, then never communicate with the members again. Don’t mass-follow random Twitter individuals in the hopes of receiving a reciprocal follow. Posting promotional content in venues where self-promotion is prohibited is not recommended. You don’t want to give off that impression.
DON’T BE ANGRY.
Every business has its ups and downs, but whining about customer encounters or when a commercial transaction doesn’t go as planned makes you appear unprofessional. Remember, you’re aiming to set yourself apart from the competition. This can be a less-than-ideal way of standing out. Potential clients may be hesitant to conduct business with you if they see how you talk about others.
REMEMBER NOT TO WRITE IN ALL CAPS.
ARE YOU ANGRY WITH ME? IS THERE SOMETHING WRONG WITH ME? Stop using all caps! They’re not only visually disturbing, but they also convey that you’re agitated, angry, or violent. Use this form of writing just when a single word has to be highlighted, such as when something is extremely important. Always be conscious of the tone you’re conveying through your words.
DO NOT ABUSE #Hashtags.
Including relevant hashtags in your post links it to all other posts on the same topic and using the same hashtag. It’s a simple method to organise and search content across social networking platforms. However, don’t use hashtags for every word in a post (or an entire phrase!) or pack hashtags into your post that aren’t connected. Hashtags, when utilised properly, will boost your online visibility and followers. When overused, the post appears #spammy and is rendered ineffective. (Another tip: hashtags aren’t useful in blog posts or emails.) Using them in this manner makes you appear naive.)
DON’T: Repeat the same message over and over
Put yourself in your followers’ shoes. Would you like to receive the same message from the same people or pages every day? Taking the same social post and sharing it again and over on the same networks is both lazy and in poor taste. Get imaginative with your delivery if you wish to revisit past content. Instead of reposting the same thing, try rewording it or using a different image.
DON’T: Share without previously conducting research.
It’s incredibly simple to share content from another account on social media platforms. With the constant barrage of news and information bombarding you, it’s easy to forget that some of it comes from dubious sources or even bots. Sharing content is frequently interpreted as an endorsement of both the content and the user who uploaded it, so be cautious about what you share because it may become part of your brand.
Check out the account that supplied the material before clicking share or retweet to be sure you’re comfortable with trusting them as a source. Many companies have supplied material that was not properly reviewed and turned out to be false, or that was shared by a company or individual with a questionable history.
DO NOT: Automate without thinking.
Take the effort to modify the voice of your message to match the network if you’re using the same material across social platforms (and you should!). Although most social media sites allow you to post to many channels at once to save time, avoid it. Take the time to craft a unique message for each social media platform, based on its intended function and target audience.
DON’T: Get caught up in the numbers.
It’s crucial to remember that building brand awareness and expanding your network takes time. We understand how easy it is to get caught up in the numbers game, but try to avoid it. While having a large number of followers can be beneficial, quality should always take precedence over quantity.
Your tweets are being delivered to an audience that doesn’t exist if you have 1,000 Twitter followers and half of them are spam accounts. So focus on delivering entertaining material for your audience rather than worrying about your following numbers.