COVID-19 had completely altered the business landscape for all industries and genres. Its economic influence is also obvious in how firms are altering their strategy in order to meet their seasonal sales targets, in the hopes of a profit boost over the holiday season. As governments around the world relax their Covid regulations, the desire to broaden your consumer base is growing at an exponential rate.
We sincerely hope that this article will assist you in developing your holiday marketing strategy in the midst of the Corona effect, and that your company will flourish once more. The statistics below indicate the impact of COVID-19 on eCommerce sales.
These figures merely demonstrate that you must work hard if you truly want to stand out from the swarm of marketers and expand your sales in the midst of turmoil.
Though the covid-19 pandemic has had an impact on many people’s lives and employment, it has also brought families closer together. And, with the holiday approaching, it’s understandable that individuals are considering gifts for their loved ones – family and friends.
This means that no matter what is going on in the world, people are willing to delight in the small victories with their family and friends. It allows marketers to reach out to customers with interesting bargains or profitable marketing campaigns in order to pique their attention and, in turn, improve their own businesses.
So, if you don’t want to miss out on this golden opportunity to increase sales and revenue, start preparing your Holiday Season Marketing Campaign now, keeping in mind the COVID-19 safety standards for your clients!!!
Holiday Marketing Campaign Ideas/Plans That Will Help You Exceed Your Sales Goals…
The Covid-19 and succeeding waves have a significant impact on how people shop. It’s commendable how swiftly the world adapted ever-changing conventions as the virus swept over the globe. The majority of countries implemented draconian lockdown measures and public curfews. Despite this, eCommerce firms prospered.
People did not hesitate to buy things online even for special holidays such as Christmas, Thanksgiving, Halloween, and so on, according to recent customer behaviour. With their borders closed, governments also fostered self-reliance! As a result, multinational players have become reliant on local providers.
The urge to stand out from the crowd is extremely important for both sellers and marketers. As a result, I’m going to provide some holiday marketing ideas in this article that will help your company increase sales throughout the Christmas shopping season.
1. Evaluate Your Results
Performance metrics are numerical results that are tied to the company’s strategic goals.
Pearl Zhu, Chief Information Officer (CIO)
It’s fine if your previous year’s sales were not particularly impressive. It’s perfectly natural. Every company has its ups and downs. However, it is critical to draw lessons from the past and begin formulating new strategies.
Calculate the proportion of sales and revenue that your organisation hoped to achieve. I’m confident you’ll be able to identify the items on which you need to concentrate this Christmas season.
So, after you’ve completed your analysis and reporting, you should first take down the items that concern your employee. Your staff are the direct link between your brand and your customers. Determine what skills and training are required to maximise your employees’ efficiency.
Make sure your employees are trained to interact with consumers on a variety of platforms, including support chats, social media, and phone calls. You will be able to draw more and more people to your store if you invest in employee training.
2. Customize Your Website Customization isn’t just about first and last names. It’s all about information that’s relevant.
Dan Jak is a writer who lives in the United States.
Make eye-catching and relaxing landing pages this holiday season. The first thing that can easily entice new or existing clients to your website is the landing pages.
As shown in the example, create holiday-themed landing pages for each festive day, such as Halloween, Christmas, Thanksgiving Day, Black Friday, and Cyber Monday.
Focus on your content after you’ve finished designing. Organic conversions are more likely when content is tailored.
Start writing content before 45 days of Christmas seasonal sales if you want greater visitors on your site. It will assist you in achieving a 50% engagement rate from search engine visitors. Create tailored content, which makes the user feel as if the content is only for him and no one else.
“Keep your site mobile optimised,” says the next person in line. According to the facts,
Things to remember in order to increase mobile holiday sales
If you’re going to invest in content marketing, all of your blog post photos should be under 70 kb.
The material should be optimised for AMP.
If your website isn’t mobile-friendly, it won’t rank well in search engines.
What is AMP (Accelerated Mobile Pages)?
Accelerated Mobile Pages, or AMP, is a Google-backed open-source standard. The goal of creating this standard was to improve the speed with which online pages loaded on mobile devices.
The objective of the AMP framework is to “create a user-first-format for web content.”
(Read Neil Patel’s The Definitive Guide to Accelerated Mobile Pages (AMP) for additional information on AMP optimised Mobile pages and their ramifications.)